LAGOM

Origin not specified

LAGOM was founded in 2015 by 12 dermatologists and top makeup artist Go Won Hye — together they outlined the concept of "not too much, not too little, just right." The brand's name reflects this philosophy, emphasizing harmony, patience, and conscious care. LAGOM encourages a balanced relationship with skincare, where each product has a clear role and results build over time. LAGOM is a skincare brand inspired by the Nordic philosophy of balance, created for effective care without excess. The LAGOM portfolio includes essential products for the daily skincare routine — from cleansing and hydration to creams and masks — designed to keep the skin healthy, comfortable, and well-balanced. The formulas are developed for different skin types and easily integrate into a simple routine adapted to the modern pace of life. At the core of LAGOM products lies a careful approach to ingredients and the skin's natural functioning. The brand utilizes innovative technologies and safe, well-tolerated ingredients, focusing on smart hydration and maintaining the skin barrier. A distinctive element is the patented component Aqualicia®, which acts on the skin's aquaporins and helps correctly distribute moisture inside the cells, not just on the surface. Thus, the skin remains hydrated, supple, and balanced for longer, without a heavy feeling or discomfort. LAGOM formulas are complemented by carefully selected ingredients, such as urea and hyaluronic acid, which intensely hydrate, support skin regeneration, and maintain optimal moisture levels. Calming plant extracts (centella, houttuynia, purslane, white birch), along with vegetable proteins and arginine, reduce irritation, even out the complexion, and protect the skin from environmental factors. Edelweiss plant stem cells and antioxidant complexes contribute to slowing down aging and maintaining skin firmness and elasticity. Panthenol, niacinamide, ceramides, and vitamin E are also found in the products of this brand.